content writing in Telugu

Telugu కంటెంట్ రైటింగ్ (Content Writing)

 

కంటెంట్ రైటింగ్ అంటే ఏమిటి(what is content writing)?

కంటెంట్ రైటింగ్ అనేది సాధారణంగా డిజిటల్ మార్కెటింగ్(Digital Marketing) ప్రయోజనాల కోసం వెబ్ కంటెంట్‌ను(Web Content) ప్లాన్ చేయడం, వ్రాయడం మరియు సవరించడం. 

ఇందులో బ్లాగ్ పోస్ట్‌లు(blog Posts) మరియు కథనాలు, వీడియోలు మరియు పాడ్‌క్యాస్ట్‌ల కోసం స్క్రిప్ట్‌లు(Scripts), అలాగే Twitterలో ట్వీట్‌స్టార్‌లు లేదా Redditలో టెక్స్ట్ పోస్ట్‌లు(Text Posts) వంటి నిర్దిష్ట ప్లాట్‌ఫారమ్‌ల కోసం కంటెంట్ ఉండవచ్చు.

ప్రారంభకులు(Content Writing Beginners) కంటెంట్‌ను ఎలా వ్రాస్తారు?

కంటెంట్ మార్కెటింగ్‌ని(Content Marketing) ప్రారంభించడం కోసం ప్రారంభకులకు ఇక్కడ 6 కంటెంట్ రైటింగ్ చిట్కాలు ఉన్నాయి!

  1. audience ని attract చేసే విధంగా Headline రాయండి . మీ కంటెంట్ హెడ్‌లైన్ (Content Headline) మీకు మూడు రకాలలో ఉపయోగపడుతుంది.
  2. మీ కంటెంట్‌ను సులభంగా చదవగలిగేలా రాయండి .
  3. టాపిక్‌పై(Content Topic) దృష్టి పెట్టండి, కీవర్డ్ (keyword) ని ఉపయోగిస్తూ content రాయగలగాలి. 
  4. పదాల(Content word  length) లెక్కింపు ముఖ్యం.
  5. మీ కంటెంట్‌ నలుగురికి నచ్చే విధంగా రాయకలగాలి.
  6. సాధన, సాధన, సాధన(improve content writing skills by practice)!

సరైన కంటెంట్ రాయడం ఎందుకు ముఖ్యమైనది(Importance of Content writing)?

చాలా మంది వ్యక్తులు “కంటెంట్ రైటింగ్” విన్నప్పుడు, వారు “ఆర్టికల్స్ రాయడం(Writing Articles)” అనుకుంటారు.

అయితే, కంటెంట్ రాయడం అనేది బ్లాగ్ పోస్ట్‌ల(blog posts) కు మాత్రమే ముఖ్యమైనది కాదు,నిజానికి, కంటెంట్ రైటింగ్ అన్ని రకాల విభిన్న కంటెంట్ ఫార్మాట్‌లకు(different content formats) ముఖ్యమైనది, 

వీటితో సహా(Content Formats):

  • వీడియో స్క్రిప్ట్‌లు(Video Scripts)
  • ఇమెయిల్ వార్తాలేఖలు (Email Newsletter)
  • ముఖ్య ప్రసంగాలు(speeches)
  • సోషల్ మీడియా పోస్ట్‌లు (Posting on Social Media)
  • పోడ్‌క్యాస్ట్ శీర్షికలు (Podcasts)
  • శ్వేత పత్రాలు(White Pages)
  • వెబ్ పేజీ కాపీ (Website Pages)
  • ల్యాండింగ్ పేజీలు (Landing Pages)
  • YouTube వీడియో Descriptions 

మీరు ప్రచురించే(publishing) ఏదైనా కంటెంట్‌కు “రాయడం” అనేది పునాది.

కంటెంట్ రైటింగ్‌లో మీరు ఏమి వ్రాస్తారు?
ఎఫెక్టివ్ కంటెంట్ రైటింగ్  కొన్ని సూచనలు 
  • హెడ్‌లైన్ రాసిన విధానాన్ని పట్టి  ప్రేక్షకులు పూర్తిగా content చదువుతారో లేదో అనే విషయాన్ని హెడ్‌లైన్ నిర్ణయిస్తుంది కాబట్టి, “జబర్దస్త్”హెడ్‌లైన్‌ను వ్రాయండి.
  • ప్రేక్షకుల దృష్టిని ఆకర్షించే విధంగా రాయండి.
  • పరిశోధన చేయండి
  • ఒకే ప్రయోజనం పై దృష్టి పెట్టండి.
  • ఒక ప్రత్యేక స్వరంలో వ్రాయండి.
  • డిజిటల్ కంటెంట్‌ని ఆప్టిమైజ్(Optimize Digital Content) చేయండి.
  • మీ పనిని సవరించండి(Content Editing).

 

కంటెంట్ రైటింగ్‌లో ఏమి వ్రాస్తారు?

సేల్స్/మార్కెటింగ్ (sales / Marketing ) చేస్తున్నారు అని ఒక రోబోట్ లా కాకుండా మీరు మనిషిలాగా మీ ఆలోచనలు present చేస్తున్నారు అనే విధంగా  రాయండి. మీ కోసం కాకుండా మీ ప్రేక్షకుల(Audience) కోసం రాయండి. వారు అర్థం చేసుకున్న భాషను ఉపయోగించుకోండి మరియు వారికి ఈ content చాలా ఉపయోగ పడుతుంది అనే విధంగా  present చేయండి. వారికి మరియు వారి అవసరాల కు ఈ content ఒక  clarity ఇవ్వగలదు అనే ధోరణి లో రాయండి.

Content Writer ఏమి చేస్తాడు?

కంటెంట్ రైటర్‌లు మార్కెటింగ్ ఏజెన్సీలు (Digital Marketing Agencies) మరియు అంతర్గత ప్రకటనల (Advertising / Promotions) విభాగాల కోసం డిజిటల్ మరియు ప్రింట్ మీడియా (Digital & Print Media) కోసం వ్రాతపూర్వకంగా అంశాలు ఉత్పత్తి చేయడానికి పని చేస్తారు. కంటెంట్ రైటర్‌లు (Content Writers) అనేక రకాల విషయాలపై వ్రాయగలరు, వారి క్లయింట్లు(Digital Marketing Clients) తమ సేవలను ప్రకటించడానికి లేదా వినియోగదారులకు వారి బ్రాండ్‌ (Brand Promotions) కు సంబంధించిన సంబంధిత అంశాలపై అవగాహన కల్పించడానికి ఉపయోగించవచ్చు.

కంటెంట్ రైటింగ్ Career ఎలా ఉంటుంది?

మొత్తంమీద వార్తల రచయితగా (News Writer) కంటెంట్ రైటింగ్‌లో కెరీర్ అనేది కంటెంట్ రైటర్‌కు అత్యంత గౌరవప్రదమైన పోస్ట్ మరియు బాగా చెల్లించబడుతుంది(Good Income). విద్యార్థులు(Students) మరియు ఔత్సాహిక రచయితలు ప్రొఫెషనల్ రైటింగ్ స్కిల్స్, మంచి దృష్టి మరియు బలమైన పదజాలం కలిగిన వార్త రచయితలు గా మారడానికి తగినంత అవకాశం ఉంది.

కంటెంట్ రైటర్‌లకు ఎలాంటి అర్హతలు కావాలి ?

  • సాహిత్యం
  • జర్నలిజం మరియు 
  • మాస్ కమ్యూనికేషన్‌లో డిగ్రీ

సాంకేతిక మరియు పరిశోధనా (Technical & Research) రచనల కోసం మీకు ప్రత్యేక రంగంలో మాస్టర్స్ డిగ్రీ అవసరం కావచ్చు (ఉదాహరణకు, లైఫ్ సైన్సెస్, ఫిజిక్స్, ఇంజనీరింగ్, సైకాలజీ మొదలైనవి).

కంటెంట్ రైటర్‌గా ఎదగాలి అనుకుంటే 

  1. మీకు సంబంధించిన Niche ను ఎంచుకోండి .
  2. పోర్ట్‌ఫోలియోను(Portfolio) రూపొందించండి.
  3. సామాజిక రుజువుని(market yourself socially) సృష్టించడం ప్రారంభించండి.
  4. మంచి బ్లాగ్‌తో మిమ్మలిని మీరు promote చేసుకోండి  .
  5. మీ ఉనికిని చాటుకోండి.
  6. Fiverr మరియు Upworkలో మీరు freelance content wirting  చేస్తారు అని profile, create చేసుకోండి .
  7. Facebook groups  మరియు communities లో  చేరండి.
  8. మీ లింక్డ్ఇన్ ప్రొఫైల్‌(Linkedin profile) ను సెటప్ చేయండి మరియు ఆప్టిమైజ్ చేయండి.
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